Motorhome dealer hopes new 'glamping' tent will boost lifestyle market success
A Derby area based motorhome supplier is firmly in the driving seat of a growing lifestyle market, with sales up by a third in a year.
The leisure section of Geoff Cox, situated in Derby Road, Denby, has sold motorhomes worth £2.5m in the last six months.
This included taking orders for 15 motorhomes at the Caravan and Motorhome Show motorhome at the NEC, Birmingham, last month and follows a record number of orders for 23 motorhomes worth £1.7m at the previous event in October.
These deals put sales up 35 per cent in the company's year ending next month. Latest figures show show that there was a high level of registrations of new motorhomes last year 12,332 compared to 10,572 the year before, a 16.6 per cent increase.
In addition to the orders taken at the shows the company attributes its success to its new outdoor showroom at nearby Denby Pottery Visitor Centre which accommodates 40 new and secondhand motorhomes and caravans.
As well as models by Slovenian firm Adria, for which Geoff Cox has previously been best UK dealer, the company now stocks models by Euramobil. It is the only UK distributor by the award-winning German manufacturer.
Now Geoff Cox is hoping to fuel further success with a new product to the market - a 'glamping' (glamorous camping) tent.
This Adria product is a mobile, modular tent that comes in a large box weighing two tonnes and is delivered on a low loader to a mobile home site or even a field.
When the self-assembly kit is put together it opens up into a large tent complete with double beds, fully-equipped kitchen, toilet and powerful shower, television, and even a spa bath, a whole new concept in camping and far removed from traditional images.
“We are the only Adria distributor in the UK to have one of these luxurious tents on display,” said Neil Cox, managing director of Geoff Cox.
“It's for people who want all the glamour of a top hotel while being close to nature and without having to compromise on creature comforts.”
Costing between £18,000-£30,000 and measuring 5.9 by 3.4 metres and boasting stylish and comfortable features the tent can sleep at least four people and even has a loft bedroom.