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New handy maps will guide shoppers to

boost trade in two town centres

January 26, 2009

REGENERATION agency Erewash Partnership is producing new town centre guides for Ilkeston and Long Eaton.

This will be the fourth edition of the popular handy-size maps and the first new issue for five years, reflecting new developments and changes to the shopping streets of the towns, which are two of the biggest in Derbyshire.

The informative guides encourage people to shop locally, Packed full of useful information, they also attract people from further afield to visit the towns and spend money there.

“Despite current difficulties in the economy, these are both vibrant shopping centres with a lot to offer, including well-established local stores and speciality shops as well as national chains,” said Partnership chief executive Ian Viles.

“Shoppers can often find all they want in these towns, and we want to people from near and far to patronise them and boost the local economy.”

The guides are produced on a not-for-profit basis, with any surplus proceeds being spent in the borough locally to promote and revitalise it

Funding is being raised from businesses in the area through sponsorship and the Partnership is keen to hear from any organisation interested in raising its profile

One of the backers is Trent Barton buses who are contributing a new feature which will show bus routes

The guides will also feature post codes of some important places and car parks so that drivers will be able to use their satellite navigation systems to find their way around. Laminated versions of the maps will also appear in car parks.

Some 30,000 of the guides will be produced in the Spring, many of which will be targeted at households.